In 2018, with so many changes in social media channel one more change YouTube bought that is killing of non-skippable 30 seconds ads. In the first Campaign , YouTube owner Google has explained that they are removing 30 seconds of unskippable ads so that they can provide good experience to all the users.
Google said “We’re
committed to providing a better ads experience for users online. As part of
that , we’ve decided to stop supporting 30-second unskippable ads as of 2018
and focus instead on formats that work well for both users and advertisers."
Although it is good news but it doesn’t mean all the ads
will go be swap away, 15 to 20 secs of ads will be there itself , so you can
see more of the six-seconds “bumper ads” rather than moving fast.
This
unskippable ad will be put on action on 2018, so they are still working on it.
So, it will kill unskippable ads which come in between of long videos, so till
then we have to wait for 30 seconds.