Google is now opening to experiment with one of its major changes to search. The company is starting to test a new "mobile first" version of its search index, implication of the company will prioritize mobile content in its search results.
First, a update on how Google Search works: Google's bots crawl the web tracking more than 60 trillion web pages and the links surrounded by them. Google then classify them into a huge index based on hundreds of unusual factors. This index, along with a series of algorithms, is what allows Google to return relevant search results — that list of blue links — while you enter a query into the search box.
Google will conclude the rankings of pages based on their mobile content. While it was lastly reported that Google was generating an completely separate mobile index, the company says it will be using the same index as earlier than that it will utilize mobile sites for its page ranking.
"Although our search index will continue to be a single index of websites and apps, our algorithms will eventually primarily use the mobile version of a site’s content to rank pages from that site, to understand structured data, and to show snippets from those pages in our results," writes Google product manager Doantam Phan.
There is a group of allegation to this change, but the mainly understandable one is that sites that don't encompass functional mobile versions will possible lose out, and revolve up beyond down in search results. With this move, Google's message is extremely clear: The time to familiarize you to mobile is now.
This is a huge change and one that "will take some time" to be put into practice fully, according to Phan, but for users this way mobile search results will get a lot better. That's good news for consumer since the majority of Google searches, now come from mobile devices — the thrust behind Google's desire to optimize its center product for that audience.